Morgan Blake — Interaction Design

Customer Portal

Customer Portal project preview
Final shipped design

The Challenge

My Approach

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Customer Portal

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this approach resonates.